Last updated: 28 April 2026
Your Expert Mind is a trading name operated by Simon Dawson. We provide AI Digital Mind building services for coaches and consultants. Our website address is yourexpertmind.com. For privacy enquiries, contact us at [email protected].
We collect information you provide directly when you: submit our contact form (name, email address, website URL, programme description, and any additional message); book a call through our Calendly booking page; or communicate with us by email. We also collect analytics data about how visitors use our website (see Section 6 on Cookies).
We use your personal data to: respond to your enquiries and schedule calls; assess whether our services are suitable for your business; provide our services where a contract exists; send relevant follow-up communications about our services. We do not sell your data to third parties. We do not use your data for automated decision-making.
Under UK GDPR, we process your personal data on the following legal bases: Legitimate interests — to respond to enquiries and assess suitability for our services; Contract — to deliver services where you have engaged us; Consent — for analytics cookies (where you have opted in).
We retain enquiry data for up to 2 years from the date of last contact. Client data is retained for 6 years following the end of a contract for legal and accounting purposes. You may request deletion of your data at any time (see Section 8).
We use strictly necessary cookies (required for the website to function) and, with your consent, analytics cookies via Google Analytics. Analytics cookies collect anonymised data about how you use our site. You can accept or decline analytics cookies via the banner shown on your first visit. See our Cookie Policy for full details.
We use the following third-party services that may process your data: Calendly (booking system) — subject to Calendly's privacy policy; Google Analytics (website analytics) — subject to Google's privacy policy; Formspree (contact form processing) — subject to Formspree's privacy policy. These providers are contractually required to handle your data in accordance with applicable data protection law.
Under UK GDPR, you have the right to: access the personal data we hold about you; correct inaccurate data; request deletion of your data; object to processing based on legitimate interests; request restriction of processing; data portability. To exercise any of these rights, email [email protected]. We will respond within 30 days.
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our website uses HTTPS encryption. Access to personal data is restricted to those who need it to operate our business.
We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the date at the top of this page. Continued use of our website after changes constitutes acceptance of the updated policy.
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at [email protected]. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.